Use an Energy-Efficient Lighting Source and Lighting Service to Drive Home Profits Click Image to Download Article as PDF The term going green is an all-encompassing catch phrase that embodies many connotations, including increased awareness and environmental responsibility, reduced energy consumption and, ultimately, cost efficiency. For the contemporary business, the act of going and/or being [...]
Read MoreClick image to download pdf Electricity powers our lives. In fact, electricity is presently powering your computer or mobile device screen. Without it, you couldn’t read this article, but the reason might not be as obvious as you think. Our ‘Ask an Electrical Contractor’ series aims to answer common questions about electricity and provide [...]
Read MoreClick image to download PDF The study of consumer behaviour is a science all its own. What makes shoppers buy on the spur of the moment? Why do some colors work better than others do under a particular light? The road to increased sales, among other things, lies in the answers to these questions. Part [...]
Read MoreClick on image to Download PDF Illuminating the Way to Profit - Retail Lighting Installation Series Part II-A Illuminating the Way to Profit - Retail Lighting Installation Series Part II-B In part one of this series, we discussed what it means for a retailer to employ a three-part lighting installation strategy. To recap, “Start by [...]
Read MoreHappy customers are the “guiding light,” a principle upon which all successful retail transactions are based. Whethera store is marketing food, clothing furniture or cars, a retailer’s presentation of merchandise and a customer’s access to the same is essential. However, balancing this equation can be a challenge. This multipart series will focus on how you can illuminate and boost your profits with some of our best tips on retail lighting installation, quality and quantity. Basic Function: Starting [...]
Read MoreSwitching to LED Signs for Business Click image to download PDF The use of lighted signs is becoming more popular with businesses throughout the country. This field was once dominated by neon signs that could be seen by drivers or pedestrians for miles around, yet, the use of the neon sign is slowly fading. Instead, [...]
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