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3 Step Tutorial For Creating An Effective Billboard Sign

3 Step Tutorial For Creating An Effective Billboard Sign

on Dec 12, 2013 in Electrical Contractor, Electrical sevices, Florescent Lighting, Home Lighing Repair, Home Lighting, Induction Lighting, Latest News, Lighting Maintenance, Lighting Servces, Lighting Services Vancouver, Outdoor Lighting, Parking Lot Lighting, Sign Maintenance, Sign Service, Signs

3 Step Tutorial For Creating An Effective Billboard Sign

Billboard advertisement is one of the most favorite advertisement medium for businesses. In addition to advertising the business, billboard signs shape the first impression of your brand which is why, sensible planning, installation as well as maintenance of these signs is very important for the reputation of a business.

So, if you haven’t yet got a billboard sign for your business, here are three simple steps which you need to follow in order to get one!

  1. Think And Re-Think The Message

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The first step towards getting an effective business billboard sign is to decide the message you want to convey to your potential customers. As a rule, the signboard should display the important information like brand name, special offers and contact details, but at the same time, over-cluttering should be avoided as much as possible. Carefully finalize the text and make sure that it does not have any missing or misspelled words. An important consideration at this time should be to keep it easily understandable because confusing words and sentences make the customers bored. Remember that the message conveyed by your signboard is what makes or breaks your reputation.

  1. Decide The Type And Material

Once you have carefully created the message, now the second step is to look around and see what types and materials of billboard sign would be suitable for your brand. You can choose from the available options like wooden, glass, acrylic, neon or LED signs. Weigh each option in terms of its pros and cons and then choose the one which does not only look attractive but also fits into your budget.

  1. Finalize The Design

Now the third step is to decide the design. The trick is to keep it simple yet attractive. Observe around, you will see that the most successful brands such as McDonald’s, have the simplest billboard signs.

Try out different designs, shapes, colors and layouts and then select the one which suits your brand and looks distractingly appealing. Also, keep in view the location at which you are going to install it because a signboard placed at a building roof will not be same as that installed on the road side.