Holiday Shopper Safety – Top 3 Lighting Service Tips
More than any other time of year, the holiday shopping season brings the importance of lighting service and lighting maintenance into view. Big sales entice big crowds, and quality lighting creates a comfortable ambiance, while adding a bit of character to a merchandise display. But the connection between quality lighting and the retail industry runs much deeper than this.
Research reveals that lighting quality and lighting placement are at the very heart of a retail establishment’s design — and profitability. Moreover, if customers can see it (i.e., merchandise), they will buy it. If customers can see danger lying ahead (i.e., wet, slippery floors), they will avoid slips and falls. If your storefront lighting and signage are visible to passersby, customers will know you are there… This list goes on and on and on, irrespective of the time of year. Illuminate the way to shopper satisfaction and safety with a few of these lighting service tips.
Many specialty stores and retail boutiques rake in up to 90 percent of their gross annual profit during the holiday season! Therefore, successful retailers understand that downtime due to untimely lighting service repairs is much like pouring dollars down the drain.
Don’t wait until the holiday season to take lighting service and lighting maintenance seriously. Whether you sell cosmetics, housewares or holiday gift supplies, proper lighting is essential to your success. Save money by scheduling regular cleanings, maintenance and repairs.
Lighting Service Tip #2 – Proper Lighting Equals Satisfied, Safe Customers
Not only does proper lighting help potential customers find you and find their way around your store, it also helps keep shoppers safe, in a variety of ways.
First, quality lighting enhances distance and space, which is key to seeing merchandise spills or other in-store hazards. Second, large crowds can be cause for special concern, which is why “exit signs must efficiently direct foot traffic to the closest, safest way to exit a building.” Neglecting to tend to these matters is just two ways retailers invite wholly avoidable liability.
But it’s not just about quality lighting on the inside of your store. Parking lot lighting “is especially important during the [holiday season and] months when daylight hours are shorter, as customers frequently enter and leave a business establishment under the cover of darkness.” In the interest of shopper safety, ensure that your in-store overhead lighting and exit signs are properly illuminated and that your external signage and parking lot lighting is in good working order, all year round.
Lighting Service Tip #3 – Use a Professional Lighting Service Company
Because lighting is such a critical piece of the profit equation, there really is no room for amateur error. Remember that a licensed electrical contractor has completed extensive coursework and served many years as an on-the-job apprentice. Why entrust your customers’ safety to anyone else?
‘Tis the season to keep your premises in tip-top shape with a regular lighting service and sign maintenance schedule from 1-888-burnt-out Electrical Services,Aurora, Ontario. Happy Holidays!